Overview:
During my time managing Caring’s LinkedIn, I developed and executed a content strategy focused on educating senior living and senior care professionals. I regularly posted educational content, shared blogs I authored, promoted webinars I co-hosted, and highlighted awards Caring received. The goal was to engage our target audience, increase brand visibility, and foster community.
LinkedIn Live Events:
I also ran several LinkedIn Live events covering topics such as marketing strategies, reviews, and social media tips tailored for senior living communities and home care agencies. I moderated two key sessions, co-hosted by both internal and external experts:
- Proven Social Media Strategies to Grow Through Community Engagement
- Social Media Content Creation Tactics to Leverage Your Reviews
These sessions provided actionable insights for our audience and were well-received, contributing to a steady increase in engagement.
Results:
- Increased follower count by 38%.
- Boosted engagement per post, with over 100k monthly impressions.
- Successfully drove more traffic to Caring’s educational resources and webinars through targeted, value-driven content.
Samples:
- Post Following Destruction from Hurricane Helene – Linked to our Disaster Preparedness Guide (1k impressions, 2.1% CTR).
- Post Promoting Testimonial from Optimized Senior Living (518 impressions, 4% CTR).
- Post on Optimizing Speed to Lead in Senior Living – Linked to a blog covering the same topic (478 impressions, 3% CTR).
Megan Mulrain 