Blog Content Written at Caring
While at Caring, I created a variety of content, including educational blogs, thought leadership pieces, and promotional emails. My work primarily targeted professionals and caregivers within senior living communities and home care agencies, focusing on delivering actionable insights and driving engagement.
Key Topics:
My writing covered a range of industry-relevant subjects, such as:
- Marketing and sales strategies for senior living communities and home care agencies.
- Industry trends, including understanding shifts in senior care and how communities can adapt.
- Sales team training tips, empowering partners to implement best practices.
- Updates on Caring’s Partner Portal and rebranding, helping partners navigate new tools and features.
Tone and Style:
The tone of the content was professional yet approachable, balancing industry expertise with practical advice. The writing style emphasized clarity, making complex topics easy to understand while maintaining authority on key issues. For example, in blogs like Are Seniors Finding Care at Home? and Maximize Lead Efficiency with CRM Integration, the tone is informative, focusing on guiding professionals through emerging trends and technical solutions.
Results:
These efforts contributed to a 110% increase in sessions to the partner portal website (Jan – Oct 2024 vs. the same period in 2023). Additionally, the content was frequently used by sales agents and account managers in their discussions with leads and partners, helping sway decisions and maintain engagement.
Samples:
- Maximize Lead Efficiency with CRM Integration
- Are Seniors Finding Care at Home?
- How to Maximize the Holiday Season
- All the blog content I wrote while at Caring can be found here
Content Written at Red Ventures
During my time at Red Ventures, I had the chance to create a variety of content for the various sites I worked on. I spent time drafting a content plan that fit within the content guidelines and the needs of the site. This content was also varied, from regular blog posts to more interactive content to data pieces. I spent time researching the topic, drafting the specs, coordinating with other internal team for resources (content team for writing and design team for images). For the data pieces, I spent time analyzing the data as well.
Later on, I paired the content plan with a promotion plan. I spent time drafting and implementing a promotional plan to pitch our proprietary data to important third parties, journalists and other key stakeholders. From pitch emails to networking to press releases, I spent time developing strategies that helped promote the content and the brand.
Here is a sampling of the content and promotional materials I helped produce during my time at Red Ventures, along with a selection of press releases and pitches I used to promotion this content.
Top Mentions for these pieces includes: CNET, LA Times, National Geographic, MSN
Megan Mulrain 